Who’s taxing whom? ‘$500 logo’ quip just stupid
When it comes to taxing customers and raking in egregious profits, Apple is a bush league rookie compared to Microsoft and its CEO, Steve Ballmer.
Whereas Blorge took issue with aspects Microsoft’s new I’m a PC ad and the actress in the spot purchased, ZDNet takes a fine tooth comb to the notion that people buying Macs are somehow paying a hundreds more just for a logo.
“Even if it were true, Ballmer’s “$500 Apple tax” comment is stupid: Microsoft’s profits are way beyond Apple’s,” Robin Harris, ZDNet.
• Gross margin (GM)
— Microsoft’s GM for the last 5 years: 81.69%
— Apple’s GM: 31.83%• Revenues
— Microsoft had $232 billion over the last five years
— Apple’s revenues were $98 billion.• Relative gross margin tax
— Microsoft’s GM “tax” on customers: $189,878 billion.
— Apple’s comparable number: $31 billion.See also: What $500 Buys a Mac Customer: Leverage
ZDNet adds that Steve Ballmer and Microsoft took all that money and squandered it on the Zune, Vista, LiveSearch and Xbox, not to mention the $10 million they gave to Jerry Seinfeld for what? Commercials about nothing.
Then there’s the $40 a year antivirus tax PC users pay and the fact that PCs have zero to none resale value versus the 50 percent take back Mac buyers get.
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Filed under: Apple Evangelizing, Mac
