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The mainstream media and the Mac blogosphere is replete with stories covering Lee Clow’s departure from TBWA/Media Arts. Why? He’s the creative genius behind the greatest TV ad ever, Apple’s 1984 SuperBowl ad, as well the company’s game changing Think Different and Get a Mac marketing campaigns.

[u] According to Media Bistro has published an email memo from Lee Clow to staffers:

“Hey Everyone:

So we tried to promote Duncan Milner because of the great job he’s been
doing leading the Media Arts Lab and look at how the blogosphere
decided to make it a conversation about me.

As you all know, I’m here every day meddling in everything that goes
on, pushing the creative on many brands including keeping an eye on
Apple.

I remain Chairman of MAL, Global Creative Director of Media Arts and
Chief Creative Officer of TBWA Worldwide.

I’m not going anywhere.

Love, Lee”

Thereupon,BusinessInsider (See also: Lee Clow, wikipedia) has published a retrospective of Clow’s impressive career.

Here’s an excerpt from a 2008 interview with the advertising icon:

And, just for giggles, here are direct links to the 1984, Think Different and first Viruses Get a Mac ad spots.

From the beginning, Lee Clow is Steve Jobs muse and foil in the advertising, an alter ego that put into words and images the very essence of the Apple brand…

What’s your take?

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Filed under: Apple Evangelizing, Corporate news, Mac, Movies, TV, video