Mercedes-Benz equipping dealerships with iPads
When it comes to cars, the German car giant is strictly cutting edge. However, the sales side of their operations have lagged, still relying in part on hand-written notes — that’s changing for 40 US dealers.
Wall Street Journal reports that Mercedes-Benz is testing a new iPad-based sales system designed to keep buyers and associates on the sale floor where the cars are.
“We wanted to bring the mobile revolution into the dealership,” said Andreas Hinrichs, vice president, marketing. “The iPad is consumer centric but there is a business side to it as well.”
Mercedes-Benz super sports cars (iTunes, free, German only) app shows vehicle information about the special “Super Sports Car” exhibition in the Mercedes-Benz Museum in Stuttgart, Germany, which is taking place from April 27 to August 29, 2010.
Mercedes-Benz Financial, which provides loans and leases, is equipping 40 dealerships with an iPad loaded with its MB Advantage software that dealers use the application to see the latest discounts and begin the credit application process.
“When someone came in we would go out with a pad and a pencil and scribble down all the problems, like a scratch here or a dent there and then go back to the desk and enter everything in the computer,” said Bernie Moreno, owner, Mercedes-Benz, North Olmsted, Ohio. “Now I can do it all right in front of the customer and it just gives us more of a sense of credibility.”
If successful, Mercedes-Benz Financial will distribute iPads to all of its 350 US dealers.