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Help wanted? iPad answers the call to work

9 June 2010 1,742 views 2 Comments

When it comes to Apple’s latest creation, utility is truly in the eyes of the beholder. From hospitals to musicians and restauranteurs to airlines, the iPad is finding steady employment in a diverse range of workplaces around the world, filling niches ill served by more traditional tools that are ill-suited or just inelegant.

Yes, we’ve already heard about the iPad slinging DJ, Canadian and California hospitals going mobile, and Mercedes-Benz dealers on the move, as well as the Aussie bistro bumping menus for the iOS tablet. Still, that’s just the tip of the virtual iceberg when it comes to the iPad on the job.

Reuters reports on the innovative ways people in Asia are putting the iPad to work, including the Novarese wedding service in Tokyo’s Ginza shopping district. As you might expect, this company is using Apple’s tablet to show customers stills and video of models in matrimonial attire.

“We once considered showing it to customers on laptops but they are heavy. The iPad perfectly fits our demand,” said company spokeswoman Kazuka Nohara. “We also found something unexpected. Grooms are now more proactive in selecting a wedding dress.”

The iPad’s just the thing to show customers subtleties like a flowing hemline.

Taking flight

High-Quality iPod/iPhone AccessoriesQantas Airways budget wing, Jetstar, is making the Apple tablet part of its in-flight entertainment. The carrier will rent fliers an iPad loaded with ebooks, movies, TV shows and games for A$10 ($8.30)

“Whether it ultimately becomes a useful tool in a corporate environment will depend on the ability of software developers to adapt business software to the new style of interface,” said Tim Renowden, analyst, Ovum, a technology consultancy.

Thereupon, InterContinental Hotels is kitting out concierge centers in Hong Kong, London and New York with iPads to provide guests recommendations of restaurants, performances and local destination videos.

For its part, Japan’s Otsuka Pharmaceutical plans to equip sales reps with 1,300 iPads so they can use it to do presentations more visually and with the latest information.


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