Steve Jobs: Marketing is about values
30 August 2010
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Watch Steve Jobs introduce and then roll the company’s then new Think Different marketing campaign. It was 1997, Apple’s CEO was decidedly chunkier than now and the world still didn’t know the words iPod, iTunes or iPhone, though even then his message was remarkably consistent with what he’s saying now.
Thereupon, I think it’s time for someone to put out “The Book of Jobs” or the “Collected Wisdom of Steve Jobs.” Just the sort of thing every fanbois (and Apple hater) should have on his coffee table…
What’s your take?
via All Things D



Fascinating.
I can see Steve Ballmer watching this and thinking “that dirty hippy, I’m going to crush his little company”.
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