College students are cutting cable
There are two very, very interesting trends on US college campuses vis-a-vis where the kids are getting video — piracy apparently isn’t a big problem and legal sources other cable are increasingly popular. In fact, when you add up sources other than cable, it’s abundantly clear that digital new media has already made big inroads among tomorrow’s leaders.
A very recent Hudson Square survey, in addition to finding that Apple products are everywhere on US college campuses, discovered that the young men and women of higher education are increasingly getting video from sources other than cable.

That said, although I can’t find where Hudson lays it out, I suspect the “Other 15 percent” category includes traditional retail DVD rentals, iTunes, Boxee, the internet in general and piracy, meaning there’s not a lot of fire there.
So, yeah, everything outlined in yellow adds up to 45 percent of the total, which is a very encouraging bit of calculus. Particularly for the savvier students, an $8.99 Netflix account plus $71 of beer (or whatever) per month makes one heckuva lot more sense than an $80 cable subscription and right they are!
Who says today’s young people can’t do the math…
What’s your take?


Cable? Priced its way from our home 2-3 years ago. Live sports are the only drawback, and they are available in higher quality HD for free over the air (for local teams at least).
I’m loving digital broadcast — way clearer than cable and it cost me a couple hundred once two years ago for the antenna and installation.
Life after cable is soo good. Dumb pipes are where it’s at!
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