iPad owners more likely to cut cable
Google TV is off to a rather inauspicious start, having been banned by all the major networks. Apple TV? That’s still just a hobby. However, Apple’s tablet is getting people to think about downgrading or cutting the cable, and disintermediation is (almost) always a good thing.
Quoting data from the Diffusion Group, FastCompany reports that one-third of iPad owners say they are likely to cancel their pay TV service in the next six months. A further 12.9 percent say they are highly likely to cut the cable.
This compares to just 9.6 percent of non-iPad broadband subscribers who say they intend on cutting the cable in the next six months.
It’s also interesting to note that 35.5 percent of iPad owners want to downgrade their pay TV service compared to 20.7 percent of regular broadband users.
Yes, cable’s already feeling the pinch with both Comcast and Time Warner saying they’ve lost hundreds of thousands of subscribers in recent quarters. However, they also say it’s not people cutting the cable per se, but the bad economy in general that’s behind the losses — we’ll see about that.
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• PBS for iPad: Stable, easy, really good content
• Hands on with Pulse News Reader for iPad
• LCARS Internet Media Reader: ‘Why you bought an iPad’
That said, here’s what TV looks like to me: PBS, TED, TVUPlayer, CineXPlayer, TWiT, TWC Max, Yahoo Entertainment, YouTube, ABC Player, Bloomberg, etc. and it’s all iPad. Yes, we do have a TV and antenna — the picture’s great, better HD than cable — in the living room, but I only go out there to watch the Steelers and/or clean, whichever comes first.
Yeah, it’s a pretty fractured experience, but there’s a ton of solid news, information and entertainment in that dog’s breakfast o’ apps. Most important, this works for me…
What’s working for you?