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Steve Jobs’ original Apple Store tour

19 May 2011 3,396 views No Comment

It was 10 years ago today that Apple showed the world their retail play. Whereas Steve Jobs gave reporters, analysts and dignitaries a tour of Tyson’s Corner Mall (Virginia) Apple Store on May 15, 2001, that location and the one in Glendale California didn’t open for business until this date, May 19.

Apple to Open 25 Retail Stores in 2001

CUPERTINO, California—May 15, 2001—Apple today announced that it will open 25 retail stores across the US in 2001, with the first two stores opening this Saturday, May 19, at Tysons Corner in McLean, Virginia, and the Glendale Galleria in Glendale, California.

“The Apple stores offer an amazing new way to buy a computer,” said Steve Jobs, Apple’s CEO. “Rather than just hear about megahertz and megabytes, customers can now learn and experience the things they can actually do with a computer, like make movies, burn custom music CDs, and publish their digital photos on a personal website.”


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Knowledgeable salespeople will be able to demonstrate Macs running innovative applications like iTunes and iMovie, as well as Mac OS X, Apple’s revolutionary new operating system. All of the Macs are connected to the Internet, and several are connected to digital lifestyle products that complement the Mac experience, such as digital cameras, digital camcorders, MP3 players, and handheld organizers.

The Apple stores will carry over 300 third-party software titles for professionals and consumers, including some of the best educational titles for kids. Many of the computers in the store will be running popular third-party applications such as Microsoft Office and Adobe Photoshop… [MORE]

Today, there are more than 320 Apple Stores in 11 countries with a couple dozen new locations planned for this year. Further, Apple Stores produce more revenue per square foot of space than any other chain in the world.

Happy birthday Apple Store. We’re you a believer in 2001 or was the Apple Store doomed to fail…

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