A legend. Back in 1983, a young and very nobody Guy Kawasaki made it his mission to get a job selling the computer for the rest of us to the world. Steve Jobs saw the potential in Kawasaki, who was selling jewelry at the time, and gave him a job at Apple on the Macintosh team convincing software developers to write for the platform — the first Mac evangelist.

That said, Guy Kawasaki was this week’s guest on TWiT’s Triangulation podcast (iTunes, free) and he’s the funny, on-message (a very good thing) Guy that made him — there are lots of people for whom an excess of personality is a problem, but not Kawasaki.

And, if you haven’t yet digested his latest book, read the Review: ‘Enchantment,’ a practical guide to living and then go buy it on Amazon (hardcover, $14.99; Kindle edition, $12.99).

Enchantment is also available on iTunes as an iBooks ($12.99) and audiobook ($23.95), narrated by Dan John Miller.