Software, Macs, iPhones or whatever — I will always take a straight discount over twofers, rebates and the like and that’s exactly what Adobe’s offering on its most popular products, the ones used by graphic, video, web and photography professionals everyday.

• Get 50 percent off Adobe Photoshop Lightroom 3, offer ends October 11, 2011
— North America only

• Additional 20 percent off the standard upgrade price when you upgrade to CS5.5 from a qualifying Adobe product. Offer ends December 31
— Applicable for Creative Suite 2, 3, and 4; After Effects CS5.5; Audition CS5.5; Dreamweaver CS5.5; Fireworks CS5.5; Flash Professional CS5.5; Illustrator CS5; InDesign CS5.5; Photoshop CS5; Photoshop Extended CS5; Adobe Premiere Pro CS5.5
— North America only

• Upgrade and save 20 percent on Creative Suite family apps, ends 23 November
— Applicable for Creative Suite 2, 3, and 4; After Effects CS5.5; Audition CS5.5; Dreamweaver CS5.5; Fireworks CS5.5; Flash Professional CS5.5; Illustrator CS5; InDesign CS5.5; Photoshop CS5; Photoshop Extended CS5; Adobe Premiere Pro CS5.5
— Europe only: UK, Ireland, Belgium, Luxembourg, Netherlands, France, Switzerland, Germany, Austria, Sweden, Norway, Finland, Denmark, Portugal, Spain, Poland, Bulgaria, Czech Republic, Cyprus, Estonia, Greece, Latvia, Lithuania, Malta, Hungary, Romania, Slovakia, Slovenia

These offers are specific to North America and Europe, and they are time limited.