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How to: Get ‘The Macintosh Way’ for free, onto your iPad

10 October 2011 2,744 views 3 Comments

Whether you simply call it timely or a way to leverage old content to promote his Google+ account, or both, the original Mac evangelist is giving away his seminal business treatise, The Macintosh Way. However, even though it’s a .pdf, you’ll need to tweak a bit to read it on an iPad or iPhone.

Guy Kawasaki announced on his Google+ account that the The Macintosh Way, which published when he left Apple in 1989, can be downloaded for free:

If there was ever a time to read The Macintosh Way, this is it. I wrote this book right after I left Apple. In it, I explained what the Macintosh division was trying to do.

A classic of playing-to-win guerrilla marketing is a must for anyone in business. Whatever you do, it can’t hurt to read Kawasaki’s sage, down to earth advise.

Going mobile

As is, Macintosh Way displayed just fine on my Mac in Safari or Preview, but I got only blank pages on iPad when displayed in iBooks. Thereupon, download the pdf to your Mac, open it in Preview, “Save a Version” and then drag it directly onto your iPhone or iPad in the iTunes Sidebar.

However, as Macintosh Way is an old .pdf and rather washed out looking, I used Preview to apply a Quartz filter when exporting (image) to give it a little better contrast:

Apple Online Store • Open TheMacintoshWay.pdf in Preview
• Choose Export from the File menu
• Choose Format: PDF
• Quartz Filter: Lightness Decrease
• Give it a new name and Save it to the desktop

Lastly, with iPad or iPhone tethered via USB and visible in iTunes, drag your freshly saved version of The Macintosh Way directly onto the device icon in the iTunes Sidebar.

Know of a nifty Mac tip or trick? Share it and a link in the comments below…

iTunes, App Store, iBookstore, and Mac App Store

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