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It’s one thing for someone, or even millions of someones, to go to their local Apple Store and light a candle or add their thoughts to a wall in Steve Jobs’ honor — we’ve seen a lot of this and it is moving. For an advertising company, Adams Outdoor Advertising (apparently on their own), to put on an ad spend that eats thousands of dollars of their own dog food — well, color me impressed.

Some guy driving down the freeway in Hampton, VA spotted these billboards. Actually, some “retiredairborne” guy – thank you for serving, sir – snapped the pics, posted them imgur and then popped the link onto Reddit. Pretty darned cool how the new world works…

What’s your take?

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