Share the fun: Apple targets tweens
“Everything good about the iPhone without the monthly bill,” is a fairly accurate description of the iPod touch. This logic is obvious in Apple’s latest marketing missive to tweens and their parents, which shows the target audience having vapid, carrier-free fun.
Featuring Grouplove’s happily upbeat Tongue Tied (iTunes), Apple’s “Share the Love” shows tweens (dressed way beyond my family’s budget) enjoying games, Twitter, FaceTime and Messages.
For me and my tweens, “Share the Fun” is just so much preaching to the choir as my son just got a 4G iPod touch for his birthday and my daughter will likely get one for Christmas.
Thereupon, check out some our Where to buy the 4G iPod touch write up.