On Tuesday, February 14, Apple CEO Tim Cook presented the keynote speech at the Goldman Sachs Technology and Internet Conference. He also sat for a fairly lengthy Q&A session, which you can listen in its entirety.

To get you warmed up, here’s a soundbite regarding Apple’s tablet competitors that shows how clearly Cook “gets it”:

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone. The joy is gone every day that they use it until they aren’t using it anymore. You don’t keep remembering “I got a good deal!” because you hate it!

To listen to Goldman Sach’s interview with Tim Cook, you’ll need QuickTime X — hear it now.