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Who’s being mocked? Samsung’s unSuper television spot

7 February 2012 1,999 views 7 Comments

A pen based device being shilled by the falsetto squealing frontman for The Darkness in a “Glee-esque” ad featuring iPhone line-waiting hipsters with greasy, frizzy and otherwise unkempt hair. Uncool cool people?

Forgive me for stating the obvious, but the people depicted are quite frankly losers — “Hey, guys, check this out!” — which is the whole point, isn’t it? Samsung isn’t selling to iPhone buyers, just those left behind and painfully conscious of the fact (clip below the fold).

And, how cheesy is it that Darkness dude can’t fake playing without looking at his fingers as he lip syncs (a sop to authenticity)? Apparently, no one professional was available — Kiss probably wanted too much money.

And, the placement still cost $10 million.

Well, people are talking and I suppose that’s one measure of success, though I doubt it’s quite the publicity Samsung was hoping for.

Honestly, a 5-inch neither phone nor tablet with stylus?

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