Who's being mocked? Samsung's unSuper television spot

Apple news, views and reviews

Who’s being mocked? Samsung’s unSuper television spot

7 February 2012 1,715 views 7 Comments

A pen based device being shilled by the falsetto squealing frontman for The Darkness in a “Glee-esque” ad featuring iPhone line-waiting hipsters with greasy, frizzy and otherwise unkempt hair. Uncool cool people?

Forgive me for stating the obvious, but the people depicted are quite frankly losers — “Hey, guys, check this out!” — which is the whole point, isn’t it? Samsung isn’t selling to iPhone buyers, just those left behind and painfully conscious of the fact (clip below the fold).

And, how cheesy is it that Darkness dude can’t fake playing without looking at his fingers as he lip syncs (a sop to authenticity)? Apparently, no one professional was available — Kiss probably wanted too much money.

And, the placement still cost $10 million.

Well, people are talking and I suppose that’s one measure of success, though I doubt it’s quite the publicity Samsung was hoping for.

Honestly, a 5-inch neither phone nor tablet with stylus?

7 Comments »

Tom said:

So, wanting to differentiate their product from the rest of the market, they went back in time 7 years to resurrect the stylus. Great idea, morons. It’s 2012, and here’s a behemoth of a phone that you can’t use with one hand. Ever. Brilliant.

PS. Hey Samsung… People stand in line for your competition’s phone for a reason. Just sayin’.

# 7 February 2012 at 11:22 am

ViewRoyal said:

This misguided ad from Samsung attempts to sell its Android phones to iPhone users by insulting their intelligence.

Painting iPhone users as morons who senselessly wait in line showing pictures of their cats to one another, only to be “amazed” by a samsung phone, the size of a tablet, that uses a stylus?

That’s an excellent way to get iPhone users to hate Samsung… but not to get them to buy Samsung products.

Remember Steve Jobs’ quote from 2 years ago ” if you see a stylus, they blew it”.

Samsung has just proven “they blew it”.

# 7 February 2012 at 2:57 pm

TL said:

To be fair, the Galaxy Notes supports touch IN ADDITION TO stylus input and if I remember correctly, the stylus can register 128 pressure levels and therefore it opens up possibilities for more sophisticated image manipulation apps.

# 7 February 2012 at 3:09 pm

PhillyG said:

Wake me for the $49.99 clearance sale.

# 7 February 2012 at 4:37 pm

Cab Stone said:

Wow that was a $10,000,000.00 turd if I ever smelled one!

It will be offered free with entry level carrier plans in sixty days until whatever stock is gone.

Go back to copying every single detail of Apple’s products, at least then you won’t drop another turd like this one Samsung.

# 7 February 2012 at 6:03 pm

Mikhailovitch said:

Which advertising agency designed this turkey of an ad? Have Samsung demanded their money back yet?

# 8 February 2012 at 2:02 am

Cable TV in decline, cord cutting grows | FairerPlatform said:

[...] you ready to cut the cable? Related posts: — Tablets account for 15% of TV viewing — Who’s being mocked? Samsung’s unSuper television spot — MTV Liquid Television archive now online — ‘We believe’ marks return to Apple’s core [...]

# 6 May 2012 at 11:24 am