Snow Leopard giveaway: Apple showing a light touch
Apple’s much maligned MobileMe service will go dark on July 1 and is being replaced by iCloud, which is free for Mac, iPhone, iPad and iPod touch owners. The catch for Mac users is that they must be running OS X 10.7 Lion or later and the other catch is in order to install Lion you must be running Snow Leopard, OS X 10.6.6, 10.6.7 or 10.6.8.
Big deal? In the cosmic scheme of things, buying Snow Leopard ($29) and Lion ($29) costs little, only $58 plus tax.
However, Apple being Apple, they want to make the transition as painless as possible, so they’re giving away free copies, one assumes DVDs, of OS X Snow Leopard to registered MobileMe users. In fact, the company seems to be giving away Snow Leopard to any current or former MobileMe user that asks.
Whereas Apple’s target audience is the hold out OS X 10.5 Leopard user, it seems they’re spreading the joy just a bit thicker, which is a good thing™.
For example, although I upgraded from MobileMe to iCloud sometime last year, a free Snow Leopard DVD is on its way to me just because I went to Apple’s free Snow Leopard registration page, confirmed my account information and logged in — boom, done.
Having lent my original copy of Snow Leopard to someone that later moved, I really appreciate Apple’s small act of generosity…
What’s your take?