Tablets account for 15% of TV viewing
And, most of the other 85 percent involves something they’re calling a “television” — I think dad has one. Sarcasm aside, a fresh study indicates that “tablets,” by which the authors mean iPad, have displaced notebook computers as the second most popular device to watch full-length TV shows on.
Viacom has released a study, Tapping into Tabletomics, that shows the tablet is now the second most popular screen for watching television. Given Apple’s dominance of the space, especially the dedicated apps for viewing content (i.e. HBO and other MSO apps, ABC Player, Hulu, Netflix, etc.), that essentially means the iPad.
“[I]n just a few years, tablets have risen to second-screen prominence for full-length TV (FLTV) show viewing, ahead of computers,” writes Viacom. “Out of total time spent watching FLTV shows, 15 percent of viewing occurs on tablets.”
Like a growing number of people, the odd moments when you find me sitting in front of the television, there I’ll be with iPad in hand browsing news, playing a game, Facebook, doing email, checking facts or whatever strikes my fancy.
Is there a better way to watch?