Thunderbolt, a clearly superior I/O technology created by Intel and shepherded to market in large part by Apple, isn’t exactly lighting the tech world on fire. The obvious reasons for this lack of traction is that last year’s Intel solution required six chips and that meant re-engineering products, driving up prices.

I’ve read and repeated this explanation before, but it never really made sense to me until I saw Larry Jordan of Digital Production Buzz spell it out on MacBreak Weekly (clip below).

Also, although it’s not directly relevant, Alex Lindsay’s “old guy” rant about how hard things used to be made me laugh. That said, I don’t miss SCSI, ever.

I’ve read this explanation, but it didn’t really sink in until Larry Jordan spelled it out.

Ivy Bridge and a new single-chip Thunderbolt controller are due by the end of the month. Further, it’s believed Apple will begin delivering new Macs in the June timeframe, but never underestimate their ability to surprise.

Perhaps Intel’s promise/prediction that hundreds of Thunderbolt products will be available in 2013 will indeed come true.

What’s your take?

Thunderbolt posts:
— How to: Use an external monitor with a Thunderbolt Mac
— Thunderbolt Display Firmware Update 1.1
— Thunderbolt Software Update 1.1 for Snow Leopard
— EFI Firmware Updates for MacBook Pro, Air, iMac, Mac mini
— Apple offers Thunderbolt display flicker issue fix