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iPad 4G no more, Apple rebrands as ‘ultrafast’

14 May 2012 1,238 views 2 Comments

Regulators in the United Kingdom, Australia and elsewhere have looked askance on Apple’s very forward iPad marketing that labels the device as “4G.” Down under, the company was forced to offer irate customers refunds because the cellular chip in the new iPad isn’t compatible with that nation’s 4G LTE.

Although Cupertino technically meets the definition of 4G, as a practical matter though, the new iPad isn’t compatible with many operational and planned overseas LTE networks.

That said, Apple has taken the lesson to heart and revised its marketing of the new iPad from “4G” to “ultra-fast wireless,” a move that will likely silence regulators yet leave users unsatisfied.

Here in the US, where Apple offers iPads compatible with both Verizon and AT&T’s LTE networks, iPad marketing remains unchanged.

Is Apple’s international verbiage tweak enough or should the company offer country LTE-specific versions of the iPad?

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