Cable TV in decline, cord cutting grows
Wherever you live, the airwaves and print media, as well as billboards and buses are saturated with advertising from subscription TV — telcos, satellite and cable — providers, all vying for your money, but that messaging is increasingly falling on deaf ears.
Multichannel TV subscription services and cable companies, like Time Warner and Comcast, in particular have lost millions of customers over the last year.
Here are some show stopping numbers — a whopping 2.9 million subscribers dropped cable TV and the average amount of time Americans spent watching traditional TV declined by 46 minutes in 2011. That’s the news from rating and tracking agency Nielsen, according to PaidContent.
Other points of interest from Nielsen:
• Multichannel TV services lost 1.5 million, or about 1.5 percent, of their subscribers last year
• AT&T and Verizon (telcos) added 1.1 million TV subs
• DirecTV and Dish (satellite) added 280,000 subs
• Cable providers shed more than 2.9 million subs
That said, DVR (time shifted) watching increased 12.3 percent and internet viewing inched up 4.2 percent. The number of folks watching via a game counsel, however, increased by 30 percent, which validates the all-in-one home entertainment strategies pursued by Microsoft and Sony.
Nielsen’s report, at least the publicly available bits, doesn’t detail what if any impact set top boxes, like the Apple TV and Roku, are having.
For what it’s worth, my family dropped cable TV back in 2008 for digital broadcast via a Winegard MS-2002 HDTV Antenna plus broadband internet and haven’t looked back.
Are you ready to cut the cable?