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Kindle gone from Target.com, retail phase out underway

2 May 2012 2,543 views No Comment

If you were a retailer and had to choose between Amazon and Apple, which was would you go? Big box seller Target might be acting on that question and, though no official announcement has been made, the Kindle line is no longer available on their website and a retail phase out is happening now.

The Verge is reporting something of a shocker — retail giant Target has stopped selling Amazon’s Kindle, Kindle Fire and Kindle Touch on its website — You searched for Amazon Kindle.

Further, sales of the devices at its brick n’ mortar stores will end soon, as well.

Target has reviewed our product assortment and has made the decision to no longer carry Amazon hardware (i.e. Kindle). Certain accessories for Amazon product will stay in the assortment.

Store Impact
• Replenishment will continue through Mother’s Day, May 13
— Kindle Touch will be on ad the week of May 6

• Amazon product will revise out of inline location the week of May 13…

At Target, Amazon’s Kindle will fade to black sometime after May 13.

According to an unnamed insider cited by The Verge, Target is killing off the Amazon Kindle product line due to a “conflict of interest.”

With Target and Apple pairing up for in-store Apple mini-stores, we could have our answer as to what the conflict of interest is. However, the question of who pulled the trigger — Target, Amazon and/or Apple — remains open…

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