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‘Was it something I said?’

24 May 2012 10,218 views 4 Comments

apple's latest iPhone 4s + siri lovemercial stars john malkovich. digital assistant meme meets cultural icon and smiles ensue

John Malkovich is a cultural icon, not your garden variety celebrity, and it’s somewhat amazing that Apple got him to perform with the iPhone 4S and meme worthy Siri digital assistant. The exchanges between the two are nothing short of classic.

Malkovich: Joke?

Siri: Two iPhones walk into a bar. I forget the rest.

To whit, Malkovich chuckles happily.

And, this theme — forces of nature, like Samuel Jackson, Zooey Deschanel and, now, Malkovich very much being themselves in a room alone with Siri (and a “few” cameras) — is utterly brilliant. It is inconceivable that any other company or product would inspire and deliver so eloquently…

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