Because Mac users like to pay more for travel
Like travel, bargains and use a Mac? Then you most assuredly should avoid Orbitz, which steers Mac users toward higher priced hotels and rooms. The flipside is that denizens of the internet’s Windows ghettos get pushed toward cheaper digs.
Quite naturally, Orbitz is tailoring its search results based upon the things it knows about customers and one of the most readily available pieces of information is platform, which apparently is a pretty good predictor of how someone will spend for a bed away from home:
Orbitz found Mac users on average spend $20 to $30 more a night on hotels than their PC counterparts, a significant margin given the site’s average nightly hotel booking is around $100, chief scientist Wai Gen Yee said. Mac users are 40 percent more likely to book a four- or five-star hotel than PC users, Mr. Yee said, and when Mac and PC users book the same hotel, Mac users tend to stay in more expensive rooms — Wall Street Journal.
So, does this mean you should only surf the internet for travel bargains using a Windows PC or should you just avoid Orbitz?
Via CBS News