If Google can, why not Apple?
Can you name a single consumer electronics device that is manufactured in these oddly dysfunctional United States? If you find yourself coming up short, have one on Google — the Nexus Q is a living room multimedia box tagged at $299 that emphasizes social.
Considering that it competes with the $99 Apple TV and various Roku boxes, which start at $50, this device is more than a little expensive.
There are, however, reasons for the price. New York Times reports that the Nexus Q has been designed and manufactured, almost entirely, in the United States.
“We’ve been absent for so long, we decided why don’t we try it and see what happens?” said Andy Rubin, the Google executive who leads the company’s Android mobile business.
Assembled in San Jose from mostly US made parts and running an ARM processor, the Nexus Q is innovative. People who have seen the Nexus Q have reacted almost with one voice: the device, its design and functionality all inspire.
However, in addition to the staggering price, it has another caveat — the Nexus Q must be paired with Android smartphone to function. And, did I mention there’s no internal storage?
What was that about US manufactured innovation? I forgot already.
Certainly Apple could do better than this…
What’s your take?
via The Verge
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Ironically, Samsung makes Apple’s quad-core A6 chip, which will power the iPad 3 and the iPhone 5, in Texas.
Oops, I should have said the “new” iPad. Hope Apple and Samsung get over their little legal kerfuffle soon. They’re making a ton of money off each other. Don’t kill the golden goose.
Apple needs to step up on manufacturing, show the world how it is done.
“Apple needs to step up on manufacturing, show the world how it is done.”
Actually, Apple was one of the last companies manufacturing things here (Fremont, Elk Grove, etc) and it became too expensive to do on such a scale.
We don’t know how the Google Q is going to scale. Can they ship millions of them each year?
Some of the comments about this device already are that it is way overpriced for what it does.
Manufacturing has been moving out of the US for years now, and it isn’t just Apple.
Of course companies can manufacture in the US. The real question is whether it is viable to do so in a competitive market.
Unless this product is actually successful (which is doubtful), it can’t be used an example used to shame Apple. Even if it sells, this relatively simple device is not comparable in technical sophistication and precision to an iPhone, iPad, or Mac. I notice, for instance, that that Google is having ASUS build it’s new 7″ tablet overseas. Why not here?
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