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Mobile Phone Satisfaction: It’s good to own an iPhone

7 September 2012 4,304 views No Comment

Apple's industry leading smartphone was again ranked number in JD Power's Mobile Phone Satisfaction Study by the people who matter most, smartphone owners, more than 8,700 of them

For the eighth consecutive time, Apple’s iPhone was ranked highest in JD Power & Associates’ Mobile Phone Satisfaction Study by the people who matter most, smartphone owners, more than 8,700 of them. In fact, the iPhone averaged 849 of 1,000 points, well ahead of HTC which managed just 790 points.

“As the capabilities of wireless phones and their applications continue to expand, allowing customers to more often use their device, handset manufacturers have an opportunity to shape the customer experience and impact satisfaction with better application integration and social networking options,” said Uma Jha, senior director, mobile devices, JD Power.

If those mobile phone satisfaction decision points sound like the iPhone to you, read on for the conclusive details:

• Overall smartphone satisfaction among customers using social networking applications is 810 (on a 1,000-point scale), which is 55 points higher than among smartphone customers who do not.
— a.k.a. iPhone users

• 69 percent of smartphone customers indicate they have downloaded gaming applications and spend an average of 81 minutes per week playing games.
— a.k.a. iPhone users

• Satisfaction among customers using gaming applications is 61 points higher than among those who do not (813 vs. 752, respectively).
— a.k.a. iPhone users

• People that game on their iPhones spend $13 more per month
— a.k.a. iPhone users

• Social media app users spend an average of $12 more per month on their service than do customers who do not use social media applications
— a.k.a. iPhone users

• 47 percent of smartphone buyers chose on the basis of functionality, such as a camera, OS, social media integration and/or gaming capabilities, vs 57 percent in 2011
— This factor would generally favor the iPhone

• 19 percent of smartphone buyers chose primarily on price, vs 14 percent last year
— That means Android

• 22 percent of customers said their smartphone was free, up from 18 percent in 2011
— That means Android

As has been shown again and again, iPhone users get more out of smartphones and, thereupon, spend more on apps, service, etc — a virtuous, self re-inforcing circle.

For the curmudgeons among you, it’s worth pointing out that the cost of owning a dumb (i.e. feature) phone has declined to on average $56 per month vs $66 in 2011.

via JD Power & Associates, 9 to 5 Mac; image LA Times

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