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iPad mini keynote to emphasize education

22 October 2012 3,875 views No Comment

Whereas old dogs most certainly can learn new tricks, there is a lot of wisdom in the words, “Get ’em when they’re pups.” That said, Apple holds 70 percent of the tablet market and has the world’s largest education sales force, so it should come as little surprise that the iPad mini keynote will highlight the educational possibilities of the smaller slab.

Quoting people familiar with Apple’s plans, Bloomberg reports that iPad mini keynote address will emphasize education, an area where the company has long played a leadership role.

Fluff quotes from Bloomberg…

— “Apple has got the world’s biggest education sales force, they have a great device and they have a long history in education,” said Tyler Bosmeny, CEO, Clever Inc, an education software maker.

— “[Apple’s Macs] were cost prohibitive,” said Harlan Klein, principal Innovation Middle School. “With the iPad, they are competitive.”

— “We’re moving away from desktops and laptops,” said James Ponce, superintendent, McAllen Independent School District (Texas). “Ninety percent of the work is now being done on mobile devices.”

— “Once these tablets get in to the $200 to $300 range we are going to see a real aggressive uptake in the K-12 market,” said Vineet Madan, senior vice president, McGraw-Hill.

And, there is the rumor iBooks 3 will ship this week.

Whereas Microsoft, Samsung, Google, Nokia and a host of others are announcing and/or shipping new mobile products over the next few weeks, the tablet market is Apple’s to lose. Moreover, the iPad and iBooks ebook creation and publishing platform have given the company a substantial lead that will be all the harder to overcome once the students and teachers get their hands on the iPad mini…

What’s your take?

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