iTunes accepting Superstorm Sandy relief donations
As it did following Hurricane Katrina and the Hatian earthquake, Apple is doing its part to gather and deliver charitable donations in the wake of a major natural disaster. The iTunes Store offers users a direct way to donate money to the Superstorm Sandy relief effort without giving away personal information or incurring any fees.
Just open the iTunes app on your Mac, iPhone, iPad or iPod touch and look for the American Red Cross Superstorm Sandy Relief Donate Here button. Apple promises to transfer 100 percent of your donation directly to the American Red Cross.
Of you can donate to the American Red Cross directly, but using iTunes provides the instant convenience of access your credit-enabled account. Further, unlike texting your donation, there are no hidden fees or deductions.
An added and unspoken benefit is that you won’t receive Red Cross mailings and marketing overtures in the future — getting hassled, even for good causes, isn’t any fun and getting off a mailing list can be well nigh impossible.