Apple’s Mac Logo: Still Going Decades On
Whereas the Universal logo on the right dates to roughly 2007, Apple’s Mac Logo has remained virtually unchanged for decades, receiving only minor adjustments over the years, including color, font and gradient. Is it time for Apple to update the Mac logo or should this time tested trademark just fade away?
Susan Kare designed the original “happy Mac” logo, which was the basis for the more familiar Mac boot screens (image below) that followed with every new version of the operating system through 2001’s OS X Puma. Of course, today’s Mac boot screens come graced with an image of whatever big cat Apple’s OS X is marketed with at that time — 2012 Macs feature a Mountain Lion.
However, the happy Mac logo lives on today and can be found on packaged software, which itself is something of an endangered species.
That said, should Apple revitalize the traditional Mac logo or is it just a relic that should fade into history? Honestly, I had forgotten about the happy Mac logo…
What’s your take?