Who would fantasize about playing ping-pong against Serena and Venus Williams? Apparently, someone at Apple thought up the concept in order for an iPhone 5 ad that markets the “Do Not Disturb” feature, which allows narrator Jeff Daniels’ dream to go uninterrupted.

Ever have a really cool dream? I’m having one right now. I don’t want to be disturbed and I won’t, because before I went to sleep I set this. Now my iPhone knows not to ring, unless it’s important. Because disturbing this would just be… wrong

That was fun and not a little brilliant.

For all of Apple’s Mac, iPod, iPad and iPhone 5 ads and product marketing clips, visit the company’s YouTube channel.

Related posts:
— Apple Innovation: 1993 vs. 2003
— Apple: Fix OS X Dashboard by Enabling iOS Apps
— Microsoft Surface vs. iPad: Winning?
— 27-inch iMac Benchmarks: Bang for the Buck?
— Every Steve Jobs Video in One List [u]