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So, Will Macworld 2014 Be Bigger or Smaller?

3 April 2013 4,047 views No Comment

Macworld 2014 won't be your daddy's Macworld — the crowds will be smaller, but no less enthusiastic and they will gather in late March instead of January…

Following Apple’s final Macworld 2009 appearance, everyone assumed the show would wither and die. Interestingly enough, there was some withering, but attendance has stabilized at about 25,000. So, what does it mean then that Macworld 2014 will be held in late March and in a “new” venue?

Macworld reports that Macworld Expo will held from March 27 through March 29, 2014. Further, the show is moving from Moscone West to Moscone North.

Whereas Moscone North’s Halls D and E encompass 181,400 square feet, Moscone West’s first floor has 99,916 square feet, but can be expanded to include an additional 199,432 square feet on levels 2 and 3.

So, is the show going to be bigger or smaller? It’s hard to tell, though back in 2009 Macworld (keynote below) occupied both the North and South Halls. Perhaps it’s all about finding a “Goldie Locks” combination of facilities and dates for sustainable success? Perhaps.

What seems certain, however, is that Macworld organizer IDG Expo hasn’t given up on the event, which has attracted 25,000 attendees the last two years or about half the event’s peak attendance in 2008.

Is Macworld still relevant or just another footnote in Steve Jobs’ biography?

Phil Schiller’s Macworld 2009 Keynote Address.

Steve Jobs final Macworld keynote in January 2008

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