Apple Offers $10K for 50 Billion, Download Madness Ensues
Everybody excitedly download from the App Store! Apple’s celebrating the imminent 50 freaking billionth App Store download milestone by giving away a single $10,000 iTunes Gift Card, plus a whole bunch of baby gimmes worth a cool $500 each.
We’re on the cusp of hitting 50 billion app downloads. To celebrate this milestone, we’re awarding a $10,000 App Store Gift Card to whoever downloads the 50 billionth app — and $500 App Store Gift Cards to each of the next 50 customers who download an app.
And, of course, there are the the rules: be at least 13 years old, obey any country specific rules and download an app from the App Store to enter, or manually complete Apple’s online entrance form — only 25 entries per person per day are eligible.
OK, maybe you should meter your downloads from the App Store just a little.
The interesting twist this time around is the 50 $500 iTunes Gift Card prizes, which is a nice touch — lots of smiling faces on local news (sprinkled strategically around the planet) to help spread the message.
That said, why not give away hundreds or thousands of prizes in conjunction with the company’s retail partners? Scratch off tickets inside Happy Meals? Steve Jobs collector mugs? Free movie downloads? Apple executive team action figures?
Apple really could be selling this much harder…
What’s your take?