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iTunes Podcast Subs: A Billion Reasons to Celebrate

23 July 2013 635 views No Comment

I spend little time in front of a TV, but do watch several hours of

How do you watch TV? Though I spend little time in front of a TV, I watch several hours of video most days and the majority of it arrives via iTunes podcast subscriptions. Apparently, I’m not alone.

According to Edison Research, about 30 percent of Americans have heard a podcast and around one-in-four of those listen in their cars almost daily — lots of people are subscribing to iTunes podcasts.

From comedy to hard news to sports to innovative education content and so much more, podcasting has transformed the global media landscape. Podcasts on iTunes launched in the Summer of 2005 and since then, we’ve seen countless episodes downloaded and streamed. But the heart of podcasting is finding your favorite voices in this exciting field and subscribing to the best ones. To celebrate reaching 1 billion podcast subscriptions, we’re highlighting some of the most popular podcasts of all time, as well as a collection of captivating new shows — Apple on the iTunes Podcast Store

Did you know that the TWiT Network, which is home to This Week in Tech, Tech News Today, MacBreak Weekly and other shows, is said to be expecting revenues of $8 million this year? That’s serious money and TWiT is just one network – there are scores, from one-man shops to full-on, professional studios.

Yes, podcasting is a powerful broadcasting platform that’s reaching a huge audience and, quite obviously, it’s still growing.

A significant part of that success is due to the fact that it’s open to anyone with a Mac, iPhone, iPad or iPod touch and a network connection. Further, publishing on the iTunes Podcast Store is free and so is subscribing.

A real democratic leveling of broadcasting and distribution…

What’s your take?

Source: Wikipedia

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