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The Apple Campus 2 Vision: See the Video

14 October 2013 563 views No Comment

Don't think of me as your client. Think of me as one of your team

Steve Jobs purportedly told Apple Campus 2 lead architect Lord Norman Foster, “Don’t think of me as your client. Think of me as one of your team.” Very Steve, very Steve, indeed. It’s just one of the magic moments in an official Apple Campus 2 representation delivered to the Cupertino City council earlier this month.

We’ve already seen quite a lot of the recently released Apple Campus 2 material — hi-res renderings, models and architectural drawings. The one element we haven’t seen, until now, is Apple real estate honcho Dan Whisenhunt’s Tuesday, October 1 presentation to the Cupertino City Council.


Download this video in MP4 format

Net zero environmental impact and 80 percent green space — check out Apple’s recently updated documents (pdf). Yes, there’s a lot of legalese in there, but more than a little inspired goodness — persevere.

And, Apple is pressing ahead with these forward looking investments even as the Hate-triote party short sells us all straight to hell.

The future is coming to Cupertino…

What’s your take?

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