Volume Purchase Program Coming to Mac App Store
Getting there. Apple originally rolled its Volume Purchase Program to the iOS App Store back in 2010 and, as OS X Mavericks development winds down, is preparing to bring it to the Mac App Store, too. Here is a quote of the email Apple sent Mac developers, laying out the terms and prompting devs to sign up for the program:
Dear Mac Developer,
We’re pleased to announce that Mac apps will soon be eligible to participate in the Volume Purchase Program for Business and Education. The Volume Purchase Program allows businesses or educational institutions to purchase multiple copies of your app at once.
You may also offer a discount to educational institutions for multiple purchases. If you choose to offer a volume discount for an app, institutions that purchase 20 or more copies of that app in a single order will receive a 50-percent discount.
Your existing Mac apps will not be automatically enrolled in the discount for educational institutions. If you would like to offer your existing Mac apps at a discount for the Educational Volume Purchase Program, check “Discount for Educational Institutions” in the Rights and Pricing section of the Manage Your Apps module on iTunes Connect.
For more information on the volume purchases, visit Apple Volume Purchase Program for Education.
If you have questions about offering an educational discount for your Mac apps, contact us.
The App Store team
One of the Mac App Store’s biggest deficits is going away. However, I imagine developers are rather irked at the steep discounts in Apple’s one-size-fits-all approach to volume purchasing — 50 percent off less 30 percent for the mothership doesn’t leave much on the table for devs…
Whats’ your take?