Canadian Cord Cutting: One in Four Don’t Pay for TV
How do Canadians fell about their cable bills? Money talks and about one-in-four citizens of the Great White North aren’t paying for TV. Cord cutting, it seems, is even more prevalent in Canada than the US.
When it comes to overpaying for cable, it’s pretty much the same everywhere and the cure is likewise familiar. Cord cutting in Canada is very much a thing.
Some estimates put cord cutting at about 10 percent in America. However, according to a Ipsos Reid survey, about 25 percent Canadians say they don’t subscribe to a traditional pay TV service.
Additionally, among the three-quarters that do subscribe to cable or satellite, nearly half are cable stackers, which are people who supplement their TV package with content from iTunes, Amazon, Netflix, NHL Game Center, Hulu, MLB.com, etc.
A separate survey conducted by the Media Technology Monitor notes that one-in-seven Canadians say they are thinking about or will soon join the cord cutting revolution.