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Amazon Prime Price Increasing to $99 [u]

13 March 2014 123 views No Comment

We knew it was coming and now it is here, but it still kind of blows. Amazon is increasing the price of Amazon Prime from from $79 to $99 a year

We knew it was coming and now it is here, but it still kind of blows. Amazon is increasing the price of Amazon Prime from from $79 to $99 a year in the US — how many people will leave?

Amazon has sent an email announcement to existing Amazon Prime and it goes like this…

Dear John Q Public,

We are writing to provide you advance notice that the price of your Prime membership will be increasing. The annual rate will be $99 when your membership renews on May 26, 2014.

Even as fuel and transportation costs have increased, the price of Prime has remained the same for nine years. Since 2005, the number of items eligible for unlimited free Two-Day Shipping has grown from one million to over 20 million. We also added unlimited access to over 40,000 movies and TV episodes with Prime Instant Video and a selection of over 500,000 books to borrow from the Kindle Owners’ Lending Library.

For more information about your Prime membership, visit our Prime membership page.

Sincerely,

The Amazon Prime Team

The goods on offer — free shipping, free streaming vid, free Kindle book lending — remain the same while the price increases by roughly one-quarter. If you are Prime member, an price increase email is in your future.

The price increase goes into effect from April 17, so new sign ups or renewals before that date will cost $79. Additionally, according to The Verge, even if your renewal date is after April 17, you can take advantage of the lower $79 fee by re-upping before then.

[u] Further, GigaOM writes that Amazon has added a new $299 option called Prime Fresh, which offers “FREE same-day or next-day early morning delivery on orders over $35 on over 500,000 items.” This program is only available in New York, Seattle, San Francisco and Los Angeles.

Well I, for one, will be renewing my Amazon Prime membership when it expires in May. Amazon Prime is still a pretty darned good deal…

What’s your take?

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