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Apple + Beats: A Rorschach Blot

12 May 2014 6,580 views No Comment

Every other rumor is old news because Apple + Beats has sucked all of the oxygen out of the atmosphere

Could it possibly be real? Forget the iPhone 6, iOS 8 and OS X 10.10. Every other rumor is old news because Apple + Beats has sucked all of the oxygen out of the atmosphere.

As we watch the haters and the fanbois fight it out, fangs and claws out, Benedict Evans has Apple + Beats wisdom:

Apple is apparently close to a deal to buy Beats, the headphone company, for $3.2bn. General bafflement. […] This is all clearly worth something to someone, but it seems out of character for Apple, which has never done a deal this big before nor bought something for its brand – it prefers to buy tech companies, shut down the product and subsume the IP within the company. Nor would this, of itself, make Apple a dominant player in music again – if that’s even possible. This makes the deal something of a Rorschach Blot – people who think Apple has lost its way see this as proof, while people who don’t assume there must be some other piece to the puzzle (TV? wearables?) that we can’t see to make this deal makes sense.

Look in the mirror and what do you see? Your Apple + Beats reaction is gonna be right there.

That said, the one possibility no one seems to seriously entertain is that Apple + Beats rumor is complete bunk…

Whatevs. How about those Warriors…

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