Cord Cutting: 17 Channels and a Whole Lotta [Expensive] Nothing On
Choice is the question and Americans are paying for services without really considering the costs. While cord cutting has been making headlines, relatively few families are doing the math and dropping cable.
While average US household that pays $90-plus for cable or satellite TV and gets nearly 200 channels, those families only watch a small fraction of the content they’re paying for.
In 2013, the average US TV home in 2013 received 189 TV channels, up from 129 in 2008. But over that time period, consumers have consistently tuned in to an average of just 17 to 18 channels on a regular basis — Variety
Interestingly enough, the channels most like to watch aren’t the channels they’re paying the most to get. With cable bills growing roughly 5 percent annually for years, one would think cord cutting would be increasingly common.
Cord Cutting: No Revolution Yet
However, according to Variety, “only” 251,000 households dropped pay TV last year, which amounts to about 0.02 percent of the 110.2 million that continue subscribe.
Nevertheless, while pay TV’s absolute numbers are declining marginally, the population of the US (317 million and counting) continues to grow by just over 1 percent per year, which means millions of new consumers aren’t getting pay TV. The biggest constituency are the cable nevers — millennials aren’t getting pay TV, opting instead for streamed content, like Netflix, and good ol’ broadcast.
Again, the average American home with pay TV is shelling out more than $90 a month and rising while watching only 17 channels. Obviously, something has to give…
What’s your take?
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