47% Have Netflix, etc, 25% Plan Cable Cut
Da Nile is a river in Egypt, but the state of denial is where you will find cable and satellite TV operators. That is, nearly half of all Americans subscribe to a streaming TV service and half of those people say they planning a cable cut.
That might not mean the end of pay TV as we know it, change is certainly in the air.
GigaOM, quoting Leichtman Research Group data, reports that 47 percent of US households subscribe to Netflix, Hulu Plus and/or Amazon Instant Prime — streaming service penetration has nearly doubled since 2010.
Or, in other words, if push came to shove, nearly half of all American households could cable cut tomorrow. Currently, “only” about 5 million households rely entirely on internet, TV while 17 million homes use streamed and/or broadcast content.
Cord cutting is very much a thing and the looks to strengthen going forward.
Cable Cut: Pregnant with Possibility
Broadband industry mouthpiece Fierce Cable, quoting a number analysts and insiders, reports that one in four US TV households is thinking about a cord cut, whether cable or satellite pay TV.
“About 4 to 5 percent of those we surveyed in non-pay-TV households don’t subscribe to a [pay TV] service because they have online video alternatives,” said Howard Horowitz, president of Horowitz Associates. “But while we’re seeing a lot of interest, we’re not seeing a lot of actual cord cutting.”
Hmm, obviously Horowitz hasn’t seen Leichtman Research Group’s data, which shows that 22 million households aren’t paying for cable or satellite TV. Regardless, however you slice it, television is changing rapidly and traditional cable/satellite services look to be on the losing side of history…
Ready for a cable cut? What’s holding you back, sports?