Cord Cutter: Cable Broadband vs Cable TV Inflection Nears
Dirty little cord cutter secret is that cable TV is out, but cable broadband is on the rise. Yes, the Fairer Platform family has cut the TV cord, but still pays Time Warner for cable broadband every month.
And, lots of folks are in the same boat. Whether we’re talking cable or the lucky few with fiber, a growing number of people are getting an HD antenna and cutting the TV cord.
That said, an interesting milestone is approaching for America’s cable service providers. According to Moody’s Investors Service research, a direct result of the growing ranks of cord cutters is that cable companies will soon have more broadband than pay TV customers.
“Cable providers’ largely upgraded networks and high-speed capabilities can make them the first call for consumers seeking fast Internet connections,” said Karen Berckmann, vice president and senior analyst, Moody. “But if cable companies want to sell their video product as well, the onus is on them to provide a compelling video experience at an attractive price.”
Some time very soon, US cable operators will pass an inflection point where their will have more broadband customers than pay TV subscribers. Moody believes some service providers already have more data than TV customers, but the milestone is coming for all providers sooner rather than later.
For example, Time Warner and Charter have more data than TV subs, while Cablevision is on the cusp.
Roughly speaking, Moody estimates both broadband and pay TV now claim about 50 million subs.
Are you already a cord cutter? How do you get broadband — DSL, cable or fiber?