Google Access + Starbucks Broadband Rollout Beginning
Roughly a year ago, Google and Starbucks announced the coffee retailer would transition from AT&T to Google Access (aka Google Fiber), boosting free wifi speeds at more than 7,000 Starbucks locations by up to 100X. How’s that going?
The Starbucks + Google Access rollout begins next month and the transition will take roughly 18 months to complete. Between now and then, you will know that Google Access is powering your local Starbucks if the “Google Starbucks SSID” shows up when you log in.
It’s also worth noting that Google Fiber-equipped cities will see download speeds in their local Starbucks jump to around 100-times faster than what Starbucks currently offers, making it a great place to get some downloading done on some of those larger files… — SlashGear.
For what it’s worth, AT&T claims that it offered Starbucks 100X faster broadband service, but the coffee retailer choose to go with Google Access (aka fiber) instead. What’s that about? Google has national aspirations vis-a-vis its commercial fiber internet service provider business, currently available in or coming to a dozen US metros.
I’m very much looking forward to Google Access and Google Fiber coming my hometown because it will bring competitive pressures to the moribund broadband business…
What’s your take?