Ultrabook, shmultrabook. What computer buyers really want is the paradigm shifting MacBook Air. And, although competitors are having trouble (i.e. fail) matching Apple’s features and, surprise, aggressive pricing, you don’t have to play that game. Get the same gear for …

My 2007 iMac is, well, getting old — gray around the edges, a bit chunky in the middle and that combover absolutely has to go. Thereupon, I noted with great interested the appearance of the 2011 refurbished iMac for $999, …

Just in time for budget Christmas shopper. The Cupertino kids has applied fresh discounts to the refurbished iPad 2 and you can pick up a second generation 16GB wifi only Apple tablet for just $419 — a full $80 off …

Ever watched someone play an iPhone or iPad game, movie or TV show on their big screen LCD TV through an Apple TV. It’s seamless, beautiful and is the demo (video below the fold) that sells Cupertino’s set top box. …

Janky wi-fi can ruin just about any experience. Take it from me, a guy who thought he could “save” money by going with an el cheapo D-Link router — Apple’s Airport Extreme routers provide superior performance, reliability and features.
However, just …

This year for Christmas my son’s getting Apple’s just-updated Fourth Generation iPod touch featuring HD Video capture, fast internet, Game Center, Messages, Reminders (my favorite feature) and all of the gaming goodness either of us will be able to stand. …

Apple’s silent Mac mini is the perfect home media center computer, but you really need to get the 2010 or earlier with optical drive. Thereupon, the Apple Store once again — don’t blink — of this much sought after model …

Apple introduces new models and shortly thereafter reduced prices on previous generation units appear. Thereupon, get a 13-inch MacBook Pro with 2.4GHz processor and SuperDrive for a very reasonable price.
And, all of you home theater Mac geeks, that beautiful $469 …

If you want to put a Macintosh based home entertainment system in your den or living room, then this is the deal for you — limited stock of Apple’s previous generation Mac mini with DVD player and SuperDrive is available …

Wow, if you really need an iPad, you really can’t afford to miss these deals. Consider these Special Limited Time Price on a refurbished model from the mothership. The Apple Store is stocking three refurbished models at significant discounts off …