As we have become fond of saying at the Fairer Platform, specs don’t matter, performance does. Here is yet another case in point: Apple’s iPhone offer superior app response time, which means your work and play are just faster.
Agawi, a mobile advertising company specializing in streaming video, is obsessed with latency. For example, a few milliseconds of hardware latency plus network issues turn into seconds of delay and that means irritated, anxious and, ultimately, dissatisfied customers.
However, Agawi has had difficulty convincing their customers that the perils of latency are real and affecting customer outcomes. So, they decided to do something about it and created the Minimum App Response Time (MART) benchmark, a quantifiable, hardware-based way to measure latency and response time.
Unsurprisingly, they discovered something iPhone owners have known for years — the iPhone is a lot snappier than Android, twice as fast, in fact.
As you can see, the results are remarkable. At a MART of 55ms, The iPhone 5 is twice as responsive as any Android or WP8 phone tested. All the Android devices’ MARTs fell in the same 110 – 120ms range, with the WP8-based Lumia 928 falling into that bucket as well — Agawi TouchMarks
That said, Microsoft’s Applied Sciences Group created video that clearly shows the difference between 50ms and 100ms, which is roughly the difference between an iPhone 5 and Samsung’s best smartphone, the Galaxy S4:
So, what is obvious to the naked eye has now been clearly shown with hard data: Android devices are demonstrably inferior to Apple’s iPhone vis-a-vis app response time…
What’s your take?