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Apple TV Takes 56% of Set Top Market

17 July 2013 703 views 5 Comments

Competition is good, but there’s no question that standardization has benefits, too. That said, Steve Jobs’ hobby puck, the Apple TV, is the set top box to beat.

The good people at Frost & Sullivan have released a report detailing their take on set top box market share for 2012 and it’s good news for the Apple TV — Cupertino has achieved dominance.

“Apple TV’s AirPlay feature was strategically crafted to simplify the process of transferring laptop and tablet displays to a TV screen, and it is AirPlaying – not (online video) streaming – that is the primary reason for purchase of Apple TV devices,” writes Frost & Sullivan analyst Dan Rayburn.

The above does not include game consoles, a fact that adds an asterisk to the Apple TV’s “conquest” of the market. However, as Jobs’ hobby puck sold 13 million units last year, a number that has been growing by leaps and bounds, Apple TV is clearly a force to reckon with in the living room.

Imagine how dominate Apple TV would be if Apple would just open it up to the App Store and gaming? Yeah, who knows what’s holding them back…

What’s your take?

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5 Comments »

  • observer1959 said:

    I would like to see Apple release a version of the Apple TV that was wireless and self contained in a game controller. That would be thinking outside the box. You would have a small wireless dongle that plugs into and HDMI port on the HDTV. The controller would be ergonomically streamlined/compact with a small touchscreen top center for menu navigation (Remote App). It would have the ability to control All your TV and other hardware like those expensive all in one TV remotes through programming in codes like those fancy Harmon remotes.

  • Apple TV 6.0 Adds iTunes Radio, Podcast Sync, Shared Photo Streams said:

    […] Apple TV 6.0 brings solid functionality that easily beats the competition — Apple TV Takes 56% of Set Top Market — many observers won’t be satisfied until Cupertino finally delivers its long-awaited iTV […]

  • Apple TV 6.0 Adds iTunes Radio, Podcast Sync, Shared Photo Streams - Tapscape | Biggie News said:

    […] Apple TV 6.0 brings solid functionality that easily beats the competition — Apple TV Takes 56% of Set Top Market — many observers won’t be satisfied until Cupertino finally delivers its long-awaited iTV […]

  • Apple TV 6.0 Pulled, Bricked Pucks Reported said:

    […] than 13 million units sold on the back of a growing buffet of A-list content, Apple TV accounts for over 50 percent of the set top box market and is a very credible platform in its own […]

  • Apple TV 6: It's Ba-ack, Details Are Thin said:

    […] in 2006. However, roughly half of those sales have occurred over the last year, giving Apple more than 50 percent of the set top box […]

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