Must Watch: Big Pharma Market Failure

Big Pharma: Market Failure details why Americans pay orders of magnitude more for not only specialty medications, but also decades old drugs. And, of course, there are simple fixes that could take 40 percent off the top without minimal fuss. That is, even before we start negotiating for bulk discounts based on the government’s Medicare and Medicaid’s MASSIVE (orders of magnitude, largest in the world) purchasing power.

Big Pharma: Market Failure makes an effective business case for realizable change. It digs deep to answer key questions. How much do pharma companies really spend on research and development of truly innovative drugs? Do free market principles impact on drug prices and help control cost? Do the normal rules of business apply to the pharma industry? How do TV ads impact consumers and doctors?

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