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Apple TV Takes 56% of Set Top Market

17 July 2013 1,100 views No Comment

Competition is good, but standardization also has its benefits, too. That said, Steve Jobs' hobby puck, the Apple TV, is the set top box to beat.

Competition is good, but there’s no question that standardization has benefits, too. That said, Steve Jobs’ hobby puck, the Apple TV, is the set top box to beat.

The good people at Frost & Sullivan have released a report detailing their take on set top box market share for 2012 and it’s good news for the Apple TV — Cupertino has achieved dominance.

“Apple TV’s AirPlay feature was strategically crafted to simplify the process of transferring laptop and tablet displays to a TV screen, and it is AirPlaying – not (online video) streaming – that is the primary reason for purchase of Apple TV devices,” writes Frost & Sullivan analyst Dan Rayburn.

Competition is good, but standardization also has its benefits, too. That said, Steve Jobs' hobby puck, the Apple TV, is the set top box to beat.

The above does not include game consoles, a fact that adds an asterisk to the Apple TV’s “conquest” of the market. However, as Jobs’ hobby puck sold 13 million units last year, a number that has been growing by leaps and bounds, Apple TV is clearly a force to reckon with in the living room.

Imagine how dominate Apple TV would be if Apple would just open it up to the App Store and gaming? Yeah, who knows what’s holding them back…

What’s your take?

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