A free gift to get us started? Make that two gifts. Apple’s free 12 Days of Gifts app is now giving away free copies Lorde’s newest single, No Better, as well as the TV edit of the Royals music video via the iTunes Music Store, which is a very nice way to kick off the last full week of Christmas shopping.

This promotion, available for the first time here in the US, isn’t scheduled to officially begin off until the day after Christmas, Boxing Day for our Brit and Commonwealth friends.

From December 26 to January 6, you can download a gift each day—songs, apps, books, movies, and more—with the 12 Days of Gifts app. Each day’s gift will only be available for 24 hours, so download the free app to make sure you don’t miss out.

For what it’s worth, there is a quid pro quo — not all content is available in all countries.

So, go get 12 Days of Gifts app (free) and download Lorde’s No Better and Royals — you’ve nothing to lose and potentially all of Apple’s generosity to gain…

Merry Christmas!

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