What Is KeepMyTV? The FUD-y Truth According to NAB
The 60 million Americans who rely on free to broadcast television must pull together to stop satellite and cable TV’s illegal and immoral assault! They’re coming for our content, people, and KeepMyTV.org is hear to help!
So, first of all, KeepMyTV.org is an arm of the National Association of Broadcasters, an industry grouping of the people who broadcast free to air TV. This weekend, member stations started running this uninformative and somewhat fear mongering bit of spin:
More to the point, a pair of bills before Congress that could threaten the ever rising carriage fees broadcasters have been extracting from cable and satellite TV providers. According to Edwards Williams (consultancy), the bills under consideration “would change the rules governing the carriage of broadcast signals by cable and DBS providers.”
What’s that about? NAB and its regional affiliates (different than member stations) have published an accompanying set of talking points.
Fundamentally, KeepMyTV is about NAB and its members keeping the money they earn from advertising, currently tax deductible, and get from Congressionally mandated carriage fees. How does any of that threaten the free to air TV broadcasts?
Remember, NAB is the industry group which said that they’d end free to air television if Aereo won its case before the US Supreme Court. That, of course, would never have happened. Regardless, Aereo lost and that case was all about retransmissions fees.
KeepMyTV vs Pay TV: NAB vs Oligopoly
KeepMyTV doesn’t specify a threat and their “sample letter” to your US Senators in well nigh obtuse:
I urge you to reject efforts by the pay-TV lobby that could jeopardize my ability to receive local, broadcast TV channels.
The pay-TV lobby wants to give big cable and satellite TV companies the upper hand over local TV broadcasters, which could ultimately threaten free, local TV for 60 million Americans. It could also result in price increases for viewers who already subscribe to a pay-TV service by allowing cable companies to move local channels into a more expensive package.
Minority families, the elderly and rural populations disproportionately depend on free, local TV. These changes could impact those who can least afford it, yet heavily depend on local TV as a lifeline during emergencies.
My family depends on our local TV stations to keep us safe in times of crisis and to bring us the news, weather and community information we rely on each day and the network programs we love to watch.
Please don’t harm free, local TV
Golly, mister, don’t let ’em do it!
Is free to air TV under threat? Does KeepMyTV love us? Meh. An industry association of giant and ginormous corporations, aka NAB, is astroturfing up some grass roots support.
Regardless, my family doesn’t have and couldn’t afford cable or satellite TV — we love free TV. That said, with some hesitation, I rewrote and then signed KeepMyTV’s letter to my US Senators…
What’s your take?