Pay TV Subs Slide Some More
And, it’s only down from here? Pay TV subs have declined for the third quarter in a row, nearly 1 million households over the last year, and not even the cable companies can deny cord cutters are on the rise. Plus, a look at the ingredients you could use to become a cord cutter, too.
Analyst Craig Moffett and his eponymous company, Moffett Research, have bad, though not terrible, news for cable and satellite operators. In the second quarter, pay TV subs fell 360,000 (0.3 percent) over the same period in 2012 — the third straight quarterly decline.
“Cord cutting used to be a myth. It isn’t anymore,” writes Moffett. “No, the numbers aren’t huge. But they’re statistically significant.”
Pay TV subscriber losses over the last year total 911,000 and, the year before that, there were 258,000 — not yet a bloodbath, but growth has clearly dried up.
Pay TV: The Goldie Locks Package?
The average US household gets 104 channels. In any given week, subs only watch 15 of those channels, paying $86 per month (2012) for the privilege.
Alternately, a cord cutter with a stand alone broadband connection ($46.25/mo) can choose the service — Hulu ($8/mo), Netflix ($8), Redbox Instant ($8), Aereo ($8) and/or Amazon Prime Instant Video ($79/yr) — with just the shows and movies he wants.
Tie it altogether with a Roku from $50 and add a digital antenna (from $9) — ABC, CBS, CW, Me TV, MyNetwork, NBC, PBS, This TV, etc — and the value gets pretty compelling.
Or, skip all of that and drown your sorrows in endless cat videos.
So, yes, cord cutting is real, more popular than ever and you have a recipe to make it work for you…
What’s your take?
Related posts:
— How to Add Redbox Instant on Roku
— Apple TV Takes 56% of Set Top Market
— Cord Cutter: Amazon Prime Video Adds Miramax
— Cord Cutting: Nearly 60 Million Americans ‘Get’ Free TV
— iTunes Podcasts Now on Roku
Recently DirectTv open premium channels for three days. They had the same movies on, that were there two years ago. They tell you what to watch.
Not what you want to watch. Terrible programming.
I am one of those cord cutters.. Well.. the beginning of one anyways. I am still unsure as to what to use for an antenna. I live 40 miles from the Main TV Station Towers in out of Seattle,WA. And I bought a Mohu Leaf. Only to find out it won’t work, because it only goes 30 miles.. hum.. what did I know.. Anyways.. I can not have an outdoor antenna.. and want to know if you have an idea on which one I should have bought?
Thank you…
I live in a small metro (Erie, PA) and get the six broadcast networks (ABC, NBC, CBS, Fox, CW, PBS) plus Retro TV, which is also local. Additionally, we get CHCH and CityTV out of Canada. I’m using a Winegard 2002, a 45 mile antenna: http://www.amazon.com/gp/product/B001DFZ5HO/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B001DFZ5HO&linkCode=as2&tag=insagreamac-20
It’s mounted on the peak of my roof at one end. Total cost was about $300 total, including mounting.
Considering getting a longer range antenna to pull the 10 to 15 stragglers we get from time to time: http://rcm-na.amazon-adsystem.com/e/cm?lt1=_blank&bc1=000000&IS2=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=insagreamac-20&o=1&p=8&l=as4&m=amazon&f=ifr&ref=ss_til&asins=B001BRXW74
And, then there’s the Roku, which is tons of everything else, plus our iTunes library.
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